The media environment for children and teens has changed dramatically in recent years, and so, too, has the advertising environment – perhaps even more so.  Advertising to youth now includes product placement, immersive websites, advergaming, viral marketing, mobile ads, social-media marketing, and precise behavioral and geographic targeting.  The purpose of this report is to inventory the new techniques being used, and to review what we do and don’t know about the extent of children’s exposure to advertising through media. 

This research brief for Common Sense Media documents a dramatic drop in reading among teens in recent years, coupled with a persistent achievement gap in reading between White and minority youth.